Andy was extremely excited about the party to be hosted by his gang of friends at the beach. The party was scheduled next week and every member was busy preparing for it. He too decided to buy some casual clothes and a pair of trendy shoes to fit the occasion perfectly. He visited a popular online shop, selected both the items and ordered them online. The items were delivered the next day, but they did not make him happy. The clothes were fine, but the shoes did not feel the same as it were at the time of booking the order.
Andy was surprised at being delivered with a low quality product and above all, felt bad about not finding exactly the kind of shoes he’d looking for long. He then decided to give it another try and so, went on the searching spree again. To his surprise, he could not find the kind of shoe that would get well with the mood of a beach party. He hopped from online shop to another but for no avail, as he could not find the shoe matching his style and taste criteria. He then decided to visit the shopping mall close to his locality, but there too, he could not find the product.
We can see how Andy had to face a lot of trouble in getting a pair of shoes matching his style and personality. The story of Andy is not unique as most of us go through similar experiences at some point of time when, despite searching a lot, we often don’t get what we need. Many of us lose hope and had to settle with whatever is available in the market. However, not all among us relent that easily and they refuse to buy from the available stock. For them, compromise is never an option. So, would you compromise in today’s time where options are endless?
For those who not, there exists the concept of designing own products. You can now personalize and customize own t-shoe and get value for money. Like you, there are millions of buyers with evolved tastes and preferences and who won’t buy anything and everything unless they are provided with the best option in the market. They will visit only those online shops that give them the freedom of designing their own shoe with options to add colour, clip-art, text, images, etc. Buyers will never visit a shop where they had to choose from the available stock or items.
In a nutshell, the best way to grow and expand your shoe business is by integrating a product that gives buyers freedom of designing own product. In this way, the business will win the trust and confidence of its customers and keep them loyal for as long it delivers customization option. After all, buyers love freedom and they will visit only those sites that give them the liberty of designing their own products. So, the time has come when businesses gave more thought to the idea of enriching buyers and adding more value to their transactions to keep them as happy as possible.